1. Honesty
  • Upholding integrity in all interactions.
  • Providing truthful information and representation.
  1. Communication
  • Fostering clear and open dialogue.
  • Ensuring effective exchange of ideas and information.
  1. Transparency
  • Operating with openness and clarity.
  • Keeping customers informed about processes and decisions.
  1. Get to the Root Cause
  • Identifying underlying issues for effective problem-solving.
  • Offering options that align with their goals and preferences.
  1. Respect
  • Upholding dignity in all interactions.
  • Recognizing and valuing diverse perspectives.
  1. Trustworthy
  • Building trust through consistent reliability.
  • Honoring commitments and fostering credibility.
  1. Value You
  • Acknowledging and appreciating the worth of customers.
  • Ensuring their needs and expectations are prioritised.